Marketing 2.0: Fueling Innovation On Facebook

October 15, 2012

Facebook exceeded 1 billion users and 200 million of us actively post content not just read our friend’s updates. Forty percent of the world’s Internet users are on the platform.  It’s got scale which is certainly one of the attributes to look for when scaling and making more efficient. (Source: GlobalWebIndex)

Here are four ways you can fuel innovation on Facebook:

Facebook Studio – Nothing sparks innovation like examples of great work with a bit of a competitive edge. If you haven’t tapped into this site to see what brands and others are doing on Facebook, then kick back and browse around for an hour. Make an appointment to come back every week and submit your own work. You might win an award.

Facebook Studio Edge – We all need to keep smart constantly about how to use the platform to achieve tangible business results. No one benefits when brands stumble around uninformed by “best practices” of how to get the most out of Facebook. I suspect that is what happened earlier this year as a brand or two went through a phase of disenchantment with the platform. Facebook Studio Edge is a training platform that we and other experts use to get sharp and get more of our people sharp on everything from the basics to advanced practices. Training creates more innovators.

The Facebook Email Matching Program – This is one innovation that will do a ton to help grow SocialCRM to actually mean something. Followng very smart privacy protocols, marketers can now match a segmented email database with Facebook User IDs (again, with the proper “hash” between them protecting privacy). Brands are experimenting with delivering messages via Facebook ads and can now selectively recruit their customers as fans on the platform.

InsideFacebook – One of our many “feeds,” this one does a pretty good job of catching news about the platform that I might have missed in other ways. For example, catching up on a recent feature called  “Collections.” It’s a promising “buy or collect within Facebook” that essentially “allows retailers to post product photos with “Want” or “Collect” buttons, as well as links to buy from their sites.”


By: Jo Vos
Marketing Director at Konrad Group